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A multidiscipline designer-maker with a passion for design's material and cultural aspects.


A multidiscipline designer-maker with a passion for design's material and cultural aspects.
her works aim to be made and consumed sustainably, opening the conversation about
the attitude toward future generations and the environment. 

Masters of Art - Royal College of Art, London, U.K.
Bachelor of Art - Seoul National University of Science, Seoul, South Korea.
Cultural Experience - Shandong University, China / Dublin City University, Ireland

Featured in

ELLE Deco 2023 Material Futures the Netherlands 11/2023
ELLE Deco 2020 Second Issue the Netherlands  03/2020
Dezeen Magazine Online article interview 10/2020
Domus Magazine Italy ver. Interview 04/2021
Singapore ESQIRE Interview  09/2021
Design Wanted Web Magazine 11/2021
Surfaces Reporter Web Magazine 03/2022
ELLE Deco2022 Hungary 02/2022
Brique Magazine ‘A new use of abandoned seashells’ Interview  10/2021
Seoul Newspaper ‘Transformation of Seashells, Innovation of Youth’ 03/2022
The Hankyoreh Speacial Aricle ‘Young Designers, Seeking a new posibiility with DDP’ 05/2022
Maison Marie Claire, Maison Korea ‘Transformation of Seashells’ 12/2022
A.D. Architectural Digest, Germany 05/2023
F.A.K.E Magazine ‘The studio, opening a new tab with discarded materials’  12/2021
Monthly DESIGN ‘Studio newtab-22’ Interview 04/2022
CASA Living, S.Korea 09/2021
Ideas for good, Japan 10/2021
Eleminist, Japan 10/2021
NAVER Design Press ‘A beautiful transformation of discarded seashells.’ 07/2021
WIRED, U.K. ‘ The best sustainable gear to save the planet’ 05/2021
Yanko Design 11/2021
FRAME

Awards

Seoul Design Award Finalist 09/2023
5th COLOR International Art Competition U.S. 01/2023
Dezeen Awards Sustainable Design Longlisted U.K. 09/2020
Women Start-up Competition  S.Korea
Eco Start-up Competition S.Korea
Green Product Award 2020 Germany
Raumprobe material PREIS 2020 Germany

Exhibition

The form of thoughts / S. Korea
06/2023
Beyond the Culture, Conwell Redwing Gallery / U.K.
02/2023
HongKong Waste Age / HongKong
02/2023 - 05/2023
Whole Art Exhibition, Seoul Arts Centre / S.Korea
09/2022
Design Korea Seoul / S.Korea
11/2022
Design Beijing / China
09/2022
HongKong Waste Age / HongKong
02/2023 - 05/2023
The Blossom of Culture, Cornwell / U.K.
06/2022
Material Collective, Seoul / S.Korea
02/2022 - 05/2022
Waste Age, London Design Museum, London / U.K.
02/2022 - 05/2022
The Waste Refinery National Design Center/ Singapore
11/2021 - 01/2022
Craft Trend Fair, Seoul / S.Korea
11/2021
Maison & Objet, Paris / France
09/2021
Milan Design Week, Milan / Italy
04/2021
Life with Objects Online Exhibition
09/2020
Milan Design Week x Ventura Future Online
04/2020
C2020 Belonging, W3 gallery, London / U.K.
07/2019
Interzum Fair, Cologne / Germany
05/2019
Architect@Work London / U.K.
01/2020
PotentiAL Fair / Austria
11/2019
Dutch Design Week / Netherland
10/2019
Milan Design Week, BASE Milan / Italy
04/2019






©Hailey-Hyein Choi

2023